Behind the Pursuit

A Beautiful Pursuit was created because our penchant for non-toxic luxuries and clean beauty products left us wanting to share what we were learning about ingredients, performance and honestly – what’s worth it. Aside from having expertise in the makeup industry and doing the leg work for you – our amazing reader – we’re ambassadors for a better way of living all the way around. We don’t want to question our daily consumption, but we realize that’s the world we live in currently, so we started this mission so we can grow with one another. We certainly aren’t here to prove that we or the choices we make are perfect, but we are here to encourage, celebrate authenticity and support whatever steps you’re taking along your own pursuit for better.



ABP was created by Amanda Reade with the intent to support others, as they had supported her, move little by little toward a healthier, less toxic, more sustainable lifestyle. One where it wasn’t about perfection, but about purpose.

As Editor, Amanda plays a vital role in both the products and contributors providing the site’s content. Together with the team they work to not only share some stunning products and services but inform and uplift, with the goal of making a more positive lifestyle accessible to all.




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Scouts the Latest & Greatest



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Keeps Everyone in Check