Behind the Pursuit

A Beautiful Pursuit was created because my penchant for non-toxic luxuries and clean beauty products left me wanting to share what I was learning about ingredients, performance and honestly – what’s worth the spend. Aside from having expertise in the makeup industry and doing the leg work for you, I’m an ambassador for a better way of living all the way around. I don’t want to question my daily consumption, but I realize that’s the world we live in currently, so I started this mission so we can grow with one another. I’m certainly aren’t here to prove that the choices I make are perfect, but they are perfect for me, and hopefully you’l find that for yourself as well. Please let this platform encourage and support whatever steps you’re taking along your own pursuit for better.



ABP was created by Amanda Reade with the intent to support others, as they had supported her, move little by little toward a healthier, less toxic, more sustainable lifestyle. One where it wasn’t about perfection, but about finding what works for YOU.

Amanda has a lengthy background in PR, Marketing and Branding and currently works in Business Development for the Indie Beauty Media Group, writes for Beauty Independent and helps share her knowledge through content at the Beauty X Summit series.