If you’ve never met Annie, creator of SkinOwl – let us just explain to you that she’s literally the coolest kid on the block. Not that she at all thinks she’s the cool kid on the block – but we’re just going to make that observation – she is, effortlessly. Her energy is infectious, she’s sassy, spunky, driven and intelligent. She makes you feel important and she puts that same intention into her products because she created them to truly work for those who need them. She’s an undimmable light in the industry and her products pack some serious spark to boot.
WHY ARE YOU SO PASSIONATE ABOUT CLEAN BEAUTY?
I’m extremely passionate about clean beauty mostly because pure unadulterated plants and herbs formulated correctly are simply the most effective treatment for the skin. How herbs work with the body, the bio-alignment, the regenerative support, is absolutely fascinating to me. Plants and herbs are the original source of detoxification and nutrient facilitation for the body, it’s the true, real medicine and conventional, synthetic beauty products are just trying to mimic what is found in nature, but it’s no match. Not even close. We’ve been lied to and sold unhealthy products and I want more for myself and my friends and clients, that is why I’m passionate. All people deserve worth and value when purchasing a product. The last thing any product should be is harmful.
WHERE DO YOU DRAW INSPIRATION FOR YOUR LINE?
SkinOwl stems from my experience with chronic cystic acne. I was constantly in a state of confusion with concern to what products could help my skin. I craved transparency in an industry that many times promised results that didn’t deliver. I was one of many people who spent a lot of time and money on products that offered minimal positive results. I decided to take matters into my own hands and go back to school to study cosmetic chemistry. It was there that I learned what ingredients worked on the skin vs. what was marketed to us. The name SkinOwl came from the sentiment that owls are messengers of wisdom, whose heads rotate 180 degrees. I wanted SkinOwl to be the messenger of wisdom in a confusion industry, offering truth and transparency and surefire results. Whether it’s the simple packaging or the easy-to-metabolize ingredient deck, SkinOwl was always intended to be inviting, results-driven, and based on the idea that integrity reigns supreme.
WHAT ARE YOUR “CAN’T LIVE WITHOUT” PRODUCTS?
This time of year, I can’t get enough Beauty Steam. I have bad allergies so it clears my mind and sinuses like no other. I’ve always been a sucker eye cream, so our Eye+ is my holy grail, as well as the Mangosteen Beauty Drops. I used to use 6-7 products at a time, so it’s really cool using only three religiously on my face. I love Stratus Soft Focus Skin Perfector from Vapour Organics. It’s so beautiful over the Geranium Beauty Drops. It gives the oil a matte finish while keeping the illuminating glow. I love my Soapwalla cream deodorant. I adore Sapho’s liqud foundation – it smells like essential oils and goes on like whipped cream.
WHEN DO YOU FEEL MOST BEAUTIFUL?
I love the way I feel when I get out of the shower at night. I put on my robe and slippers. I lather on my Body Oil and pamper my skin with my favorite products and just just feel fresh. It feels like a clean slate and I love the way that feels. I always sleep better when I shower at night, so I wake up feeling great too.
DO YOU HAVE ANY ADVICE ON TRANSITIONING TO GREEN BEAUTY?
I think it’s important for people to see this transition as a marriage, not a one night stand per say. It takes time. Commitment. Trial and error. For someone going from non-green products to green products, specifically those with acne, the skin might experience a bit of purging. This is enough to scare people off a lot of the time. My advice would be to bring in one product at a time. Maybe swap out your cleanser instead of swapping out everything at once. That way, if your skin disagrees with something, you’ll be able to troubleshoot along the way. I always tell people to search #greenbeauty on Instagram and see what products get fabulous reviews. Consumers are the best way to explore a product’s true benefits.
AS SOMEONE WHO IS VERY ON-THE-GO, HOW DO YOU FIND BALANCE OR WHAT IS YOUR RITUAL FOR TAKING CARE OF YOURSELF?
For me, selfcare is a constant practice, not a destination and definitely not something I think I’ll ever just “nail” without work. I treat myself the best when I overcome distractions. There’s always something for me to do, socially or professionally. I find that saying NO allows me to make the most of my time and preserves my energy more than anything else. I like being social during the week, since I’m already feeding off the energy of work. The weekends are my time – to get massages, go for a long hike, swim, hang out with my dog, and just decompress. When I set boundaries, life feels balanced and I feel present.
LASTLY, WHAT IS YOUR LIFE’S PURSUIT?
My life’s pursuit is to explore and learn. Evolution is something I seek out and crave. The collateral beauty of life – to experience the good, the challenging and grow from it. SkinOwl allows me to put good out into the world and change the way people feel about their skin and therefore, their lives and self-worth. Plus, I’m always up for a challenge and growing a business definitely keeps me on my toes. In the end, I’ll never be done living life. I think I’ll be on my death bed wanting “more,” but I also know I’ll be proud of who I was, how I connected with the people I had met, and what I’ll be remembered for.